Do You Need One?
Today’s consumer starts their search online before choosing where to buy or seek the service they need. It crosses just about every vertical and, perhaps obviously, applies to clients looking for addiction treatment. Only addiction treatment centers with the best digital marketing strategies stand out in a world increasingly dependent on the digital space and with so much competition.
So, what does a typical rehab marketing agency do? The answer to this can be as broad as what you are willing to try. But almost universally, there are three aspects that a rehab marketing agency should be able to offer your treatment center.
Here are some of the best digital marketing services you can invest in right now to increase conversions and traffic to your website.
Drug Rehab Websites
If you don’t already have one, start here. Your drug rehab marketing starts with your online home, and everything spreads out from there. But what exactly do you need in an addiction treatment website?
Beauty
If someone comes to your addiction treatment website and it looks clunky with strange icons and images that are overly stocky, they will bounce to the next one. But a beautiful site affects people psychologically. If a site looks and feels nice, people assume the addiction treatment center looks and feels nice. This is so psychological and primal, if you forget it, you are making the biggest online addiction treatment marketing mistake.
Authority
You have to have plenty of pages about plenty of things. This is so when a potential client comes to your site, they feel as though they are going to people who know what they are talking about with plenty of experience. You don’t want to go to a novice tattoo artist, surgeon, or rehab center. Make sure you reveal that you are an expert.
Clarity
None of this matters if someone doesn’t find what they are looking for in 5 seconds. If someone has to learn how to navigate your site and search three pages back to find out that you are a women only treatment center, your messaging is wrong. Potential clients need to know quickly and clearly that they are in the right place before they will even consider taking a next step.
Drug Rehab SEO for Google Search
SEO is the technique that makes your website rank higher on search engines. The biggest benefit of drug rehab SEO is that the traffic it generates is organic—it attracts an audience because your site has the answers they’re looking for, not because you’re paying for ads.
SEO is short for search engine optimization and leverages keywords, intuitive website design, interlinking, and many other techniques that ensure your website consistently appears in relevant searches.
While SEO takes longer to show results during the initial implementation stage, it’s the most effective and affordable long-term digital marketing strategy.
Content Marketing
Content marketing goes hand in hand with rehab SEO. Really they are indivisible. This method involves creating content that answers your customers’ most frequent questions. Content marketing can be in the form of regular blog posts on your website, educative and informatory videos on your social media, landing pages, infographics, and so much more.
Few things work as effectively today as digital marketing if you’re looking for a way to increase website visitors and foot traffic to your business. Our comprehensive industry knowledge makes us an excellent partner for creating and launching digital marketing campaigns that will propel your business to the next level.
Rehab Paid Search
Paid search is also a highly effective digital marketing strategy. It involves researching keywords people use to find the services you offer and bidding on Google adwords for your keywords and ads to appear in related searches as sponsored content.
A google advertising manager for rehabs understands what to go for. They know the trends and they know when you are under paying (or overpaying) for your traffic. In addiction treatment, there is the added certification requirements necessary for being allowed to advertise on Google, Facebook, Bing, etc.
Might Rehab Marketing Agency
Do you want to a professional rehab marketing agency about finally making full use of your online presence?
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