DIGITAL MARKETING MANAGER

Here’s the thing. SEO has a job to do. And it works. But it takes time. And it needs to be part of a bigger plan. Same as your website has a job, and your social media has a job. And they all need to contribute to a bigger idea.

The Whole SEO landscape is changing.

With Artificial Intelligence (AI) transforming the digital content world, the need for a holistic approach to digital marketing is more critical than ever.

As people become more and more reliant on their digital devices to interact with everything, making use of all things digital is vital for a business’s growth.

Do you need it all?

No.

Do you need some?

Absolutely.

Do you currently have 5 people doing the job (poorly) that one person should be doing (expertly)?

Probably.

So, what do addiction treatment centers need?

Here are the 5 sacred digital aspects that should be working together:

• Website management (keeping it up and running, and making changes)
• SEO (content and search engine results)
• Local SEO (Google My Business, maps, local listings, etc.)
• Social Media
• Email sends – newsletters and updates
• *PPC – (Google advertising—it’s optional but a good idea to have it)

Here’s more … this is where you have been burned.

You have paid 4k per month for just one of these aspects. (Maybe even each of these aspects). Ouch. But the times are a-changing.

Today’s REALITY:

Cost effective – don’t let someone talk you into paying 4,000 per month for something they are delegating to a computer intelligence. AI is an incredible tool for a digital marketer these days. It has not replaced SEO, but it has made SEO easier. Same with website building, email marketing, and even social media.

I want to help make that work for you.

All-encompassing, more efficient: You don’t need a website guy, an seo girl, a social media person, a email strategist. Each of them taking chunks of your budget.

I do it ALL at an affordable price. And I do it well.

As an Expert Digital Manager, I orchestrate your organization’s entire digital strategy. From social media marketing, email campaigns, website management, content marketing, local SEO while leveraging emerging technologies like AI.

Your digital properties hum, and they do their job: contributing to growth. And you don’t have to spend your time worrying about it.

You don’t need 5 people or agencies for all of these things.

You need me as your Expert Digital Manager.

Background? I was a literature student in college. Then I went on and spent a decade as a print magazine editor and advertising designer. Then, when the internet came of age, I learned how to build websites and how to get on Google’s radar.

For the next seven or eight years I’ve worked with addiction treatment facilities to help them with all their digital stuff.

All these things coalesce into your ONE stop for expert digital management.

What Is an Expert Digital Marketer?

Strategic planning is a key area where Expert Digital Marketers excel. They ensure all elements of digital marketing, including SEO, content, social media, and email campaigns, align with the company’s overarching business objectives. They craft a comprehensive strategy that leverages all digital channels in a synergistic manner, enhancing the overall effectiveness of marketing efforts.

Moreover, website management is another important aspect of their role. Beyond technical optimization, they ensure the website’s content and design effectively represent the brand, engage visitors, and drive conversions. This holistic approach to website management is often beyond the scope of specialized SEO services.

In the realm of local SEO, Expert Digital Marketer focus on optimizing the company’s online presence to attract customers in specific geographic locations. This involves fine-tuning local listings, managing online reviews, and optimizing local keywords – tasks that require a distinct skillset compared to traditional SEO.

Next, a Digital Marketing Manager has the know-how to leverage data from all digital touchpoints. They turn raw data into actionable insights, refining marketing strategies and making data-driven decisions that drive business growth. This comprehensive data analysis extends beyond what specialized services like a web developer can offer.

The rise of AI is another crucial factor shaping today’s digital landscape. Although AI is changing how digital marketing works, it’s not replacing human expertise. Expert Digital Marketing Managers incorporate AI into their strategies, using it to automate tasks, personalize content, and gain deeper insights. They skillfully navigate the balance between AI automation and human creativity, ensuring the best outcomes for the company’s digital marketing efforts.

Finally, Digital Marketing Managers excel in customer engagement across all digital platforms. They foster relationships with customers, respond to their queries, and cultivate a vibrant online community around the brand. This high level of customer engagement often falls outside the remit of specialized services.

While SEO and other specialized digital marketing services are valuable, a Digital Marketing Manager offers a comprehensive, integrated solution. They not only combine all the elements of digital marketing but also skillfully adapt to the evolving digital landscape, including the rise of AI in rehab marketing. Their strategic planning, website management, local SEO optimization, data analysis skills, and customer engagement strategies make them an indispensable asset to any business striving to succeed in the digital realm.

What Can an Expert Digital Manager DO:

1. Website Manager: In this role, the Digital Marketing Manager oversees the maintenance, functionality, and aesthetic appeal of the company’s website. They ensure the website aligns with the company’s brand identity and serves as an effective tool for engaging users and driving conversions. This can involve website design for rehabs and mental health facilities, coordinating with web designers and developers, managing content updates, and monitoring site performance.

2. SEO Manager: As an SEO Manager, they are responsible for improving the company’s search engine ranking and optimizing website traffic. This involves keyword research, on-page and off-page SEO for rehabs, link building, and website optimization. They monitor and analyze SEO statistics, make necessary adjustments to the strategy, and stay up-to-date with the latest SEO trends and changes in search engine algorithms.

3. PPC Manager: In this capacity, the Digital Marketing Manager oversees all Pay Per Click (PPC) advertising initiatives. They develop, execute, and manage PPC campaigns across various platforms like Google Ads for rehabs and mental health programs and Bing Ads. This includes keyword research, bid management, ad copywriting, and performance analysis to ensure maximum ROI.

4. Social Media Manager: As a Social Media Manager, they manage the company’s presence across various social media platforms. They develop and implement social media strategies, create engaging content, and interact with the audience. They also monitor and analyze social media metrics to gauge the effectiveness of the social media strategy.

5. Email Marketing Manager: In this role, the Digital Marketing Manager is in charge of email marketing campaigns. They create compelling email content, manage email lists, segment audiences, and monitor campaign performance. They aim to boost customer engagement, brand awareness, and conversions through effective email marketing strategies.

Want to talk more about having all your digital initiatives handled in one place?
Book a hangout, or call me today: