Strategic leadership without the full-time price tag
You don’t need another vendor. You don’t need another SEO guy with a dashboard full of keywords or a PPC agency promising “leads.”
What you need is someone who actually understands your world, can see the whole picture, and knows how to turn marketing into patient growth.
That’s where a Fractional Chief Marketing Officer comes in.
What Is a Fractional CMO?
Most companies spend on ads, SEO, various AI options, social media, and agencies, but no one is steering the ship.
As a Fractional CMO, I set the strategy, manage the team, and make sure every marketing dollar ties back to growth.
A Fractional CMO is exactly what it sounds like: executive-level marketing leadership on a part-time basis. You get the brains of a senior marketing leader—without the six-figure salary, the benefits package, or another office politics hire.
I step in to set the strategy, direct your vendors, lead your internal team, and make sure your marketing dollars actually drive growth.
Who I Work With
- Behavioral Health: addiction treatment centers, mental health clinics, wellness programs.
- Healthcare Practices: plastic surgeons, med spas, outpatient clinics, specialty physicians.
The common thread? You run an organization where trust matters, lives change, and marketing can’t just be about clicks—it has to connect to real people making real decisions.
What I Actually Do
No fluff. No busywork. Just the leadership pieces most practices are missing:
- Marketing Strategy & Planning – Build a roadmap so every campaign has a purpose.
- Team, Vendor, and AI Direction – Make sure your staff and outside agencies are rowing in the same direction.
- Growth Campaigns – SEO, PPC, content, and outreach designed to bring in patients, not just impressions.
- Brand & Reputation – Build trust, manage reviews, and position your practice as the clear choice.
- Tracking & Accountability – Dashboards that show where the money goes, and what’s actually working.
Giving Coheasion to Disperate Pieces
Why Healthcare & Behavioral Health Need This
Most practices have marketing “pieces” lying around—a website, maybe a Facebook campaign, some SEO someone set up years ago. The problem is, there’s no strategy tying it together.
And in healthcare, the stakes are higher:
• Patient trust.
• HIPAA compliance.
• High-value decisions that take time and nurturing.
Without leadership at the top, marketing becomes noise. With a Fractional CMO, it becomes a system.
Why Me
I spent more than a decade leading and shaping communication at a national level. Then I built a marketing agency focused on healthcare and behavioral health.
I know how this world works—what moves the needle, what builds trust, and what’s a waste of money.
This isn’t theory. It’s practical, boots-on-the-ground experience applied to your practice.
Let’s Talk
Hiring a full-time CMO can run you $150k+ a year before bonuses and benefits. With a Fractional CMO, you get the same level of strategy and leadership—for a fraction of that cost.
If you’re ready for someone to finally take the reins and bring your marketing into alignment with your growth goals, let’s talk.
Interested?
Finally, bring your various marketing pieces together under an expert strategy. Let me tell you all about it.
