My personal background started off in editing. Magazine editing —if you can believe it. … PRINT!
I was lucky though. As the print world seemed to be headed down in a blaze of glory, the digital was on the rise. So, I got to switch ships somewhere in the middle. And learned a ton from both sides.
One of the lessons was how to tell a story. That was my starting point with SEO. And ultimately that’s where I still get my best results today … good content.
Since then, along with good data and results (and probably individual orientation), I am still heavily content-oriented for SEO optimization.
The first step in making good content is to take a look around and see what’s working.
One of the first things I do when planning content is to use my tech stack to find out what’s out there, what’s being searched by competitors, and why. Then I find the low hanging fruit and go after it.
And by go after it, I mean come up with something that I think that takes on the topic in a unique way that folks will find interesting. And create some similar content. Basically, I try to …
Make it better.
This is a solid SEO move.
That said, this is also just the start. Great content also comes from casting the net fairly wide. Making sure it falls relatively within the acceptable wheelhouse and giving it a shot. Always allow for some exploratory content. Sometimes my “exploration” content is the stuff that gets a random long-tail index and produces a surprising long-term return.
You want a good beginning drug rehab SEO strategy? How’s this: Make it better.
Interested?
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