Why GMB for Rehabs?
In the digital age, online reputation is everything. If you are an addiction treatment center or other local business that caters to a specific audience, keeping your Google My Business page up-to-date and complete is vital to maintaining an online reputation. In fact, setting up a Google My Business for rehabs is one of the most important local SEO steps you can take.
Consider the following scenario: You are looking for a reputable addiction treatment center near you. You type “addiction treatment” into your search engine and read through the results. There are several different options listed, but which one would you choose?
The first result has no images, limited information, and appears to have been made in a hurry. The next one looks great! It has detailed descriptions, images, videos, blog posts – everything you want to see on a business’s Google My Business page. it’s not rocket science who is going to get the click.
What Is Google My Business?
It’s what you see in that big blank space on the right side of your screen when you search for something.
Google My Business is a free service that Google provides to businesses of
all types. Using GMB, you can create a business listing and then manage it from one central location.
This simplifies creating and maintaining a strong online presence by allowing businesses to add a description, images, hours of operation, and more. Google My Business also allows you to respond to reviews left on your business’s page and make any changes to your page that you want to improve.
Google My Business is a core part of your online presence. By managing your business information on this platform, you get access to features that can help you attract more customers, increase customer loyalty, and improve your brand’s reputation. And while these features are available to all types of businesses, they are particularly important for companies in the healthcare industry.
Google’s algorithms place a high level of importance on GMB listings in determining the order in which businesses should appear in search results, so increasing the visibility of your addiction treatment center’s listing is important for your business.
Why Is Google My Business Important for Addiction Treatment Centers?
Google My Business has the potential to have a significant impact on your business’s online visibility. This means that a complete, accurate, and well-maintained GMB listing could be the difference between a customer finding your business or not.
Because the business listings that appear at the top of a Google search are determined by an algorithm, having a complete and accurate GMB listing is a good way ensure that your addiction treatment center’s listing is as visible as possible.
This can make the difference between customers finding your listing or clicking on one of your competitors’ listings instead.
3 Ways to Improve Your Google My Business Listing for Rehabs
Complete Information
Make sure your business’s information on Google My Business is complete and accurate. This includes information like your business hours, address, customer service contact information, and more. Up-to-date information – Your business’s information on GMB should always be up-to-date.
If you change your business address or add/remove services, you should also update that information on GMB. Quality images – Your business’s photos on Google My Business play a significant role in determining how visible your listing is. The pictures on your listing should be high-quality and show your business’s products or services in a way that is attractive and appealing to customers.
Google Reviews
Google reviews have been a core part of the Google’s search algorithm for years and will likely remain a key part for the foreseeable future. Positive reviews help to increase the visibility of your Google My Business listing, as does a high rating. By encouraging your customers to leave reviews and responding to the reviews that are left, you can help to increase your review score and make your Google My Business listing more visible.
This is particularly important for addiction treatment centers, as the vast majority of customers will be searching Google rather than other platforms.
Lead Generation with Google My Business
If you are running an addiction treatment center, you know that landing new clients can be challenging. You can generate new leads with your Google My Business page by adding a call-to-action to your listing.
You could ask people to click on your listing to request more information about treatment options. By linking to an optimized landing page on your website, you can increase the number of leads that your addiction treatment center generates.
Stay Front of Mind
Google My Business is a core part of many businesses’ online presence, and it is particularly important for addiction treatment centers. By creating a complete and high-quality GMB listing, you can increase the visibility of your addiction treatment center and make it easier for customers to find you.
By keeping your GMB listing up to date, encouraging customers to leave reviews, and using your listing to generate leads, you can use Google My Business to increase the number of customers that your addiction treatment center serves.
If you would like to find out more about Google My Business for rehabs or any other marketing solutions for addiction treatment, book a hangout today.
Might Rehab Marketing Services:
Addiction Treatment Website Builds
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Addiction Treatment SEO
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Addiction Treatment Paid Advertising
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