When someone searches for “rehab near me,” will your treatment center show up? This is the basis of local rehab SEO.
Location matters when it comes to Google.
If a person types in “rehab near me” there are keys that Google or Bing uses to understand where exactly “near me” is. It puts a radius around where you are, according to these various keys, and considers this your local search results.
To make sure you have these keys running correctly, it takes some understanding of what search engines are looking for. Then building your website and your offerings with this in mind. This is called local SEO.
And you are likely aware, addiction treatment marketing is very much a local SEO endeavor.
What Is Local Search Marketing for Rehabs?
Basically, local search involves optimizing your facility’s online presence to increase visibility to potential customers close to your location. Some call it geo-targeting or local optimization. But either way, it helps people near you … find you .
Benefits of Local Rehab SEO
There are multiple reasons why local search is one of the best digital marketing campaigns for rehabs.
They include:
Ranking High for Local Searches
When users searches on Google, the search engine can recognize whether the search term has local intent. As a result, it shows results for relevant local businesses first and pushes other search results further down the results pages.
Using keywords with local intent on your online properties and listings enhances your chances of appearing in local queries more often.
Get Found on Maps
Most search engines are happy for people to stay within their services. This means they can serve more ads to them and keep them around for another potential search. One of the ways they do this is by offering the answer to one of the most common questions on the internet: where is it?
Just like everywhere else on the internet, the maps option in search engines requires certain types of information. Addiction treatment centers with their local SEO working correctly will find themselves showing up higher on the list on a Google or Bing map.
Brings in Qualified Traffic
Local search makes it much easier to target and attract the right audience. Typically, local search involves creating and optimizing your GMB profile and listing your business on multiple local directories.
A business optimized for local search makes it easier for potential customers to find out everything they need to know about it.
Local Rehab SEO: Make the Decision Easier
As you know, any excuse NOT to come to addiction treatment will likely be explored by a person with a substance use disorder.
People who find you on local search are simply more likely to decide to come to your rehab if you are down the street.
Traveling three states away makes it easy to go back to the way things are.
Local search can be daunting if you’re not familiar with the techniques. Fortunately, we have the experience, knowledge, and expertise to help you make your business more visible for local queries.
Interested?
Get digital marketing off your plate and into the hands of experts. Let us tell you all about it.
