Online Marketing for Addiction Treatment is more of a philosophy than a simple process. Well, it is and it isn’t. let’s just say it’s a little of both. A process and a philosophy. But before getting into the process of drug rehab SEO, let’s cover the idea.
Online marketing for treatment centers is based on one thing: more website traffic gets you more clients.
You get this. We all do.
The question is, how do you get this traffic?
Rehab Website Building: Start Here
If you run an addiction center or rehab facility, you probably already have a website. It’s a given. No brainer. Or if you don’t … you are currently scrambling. You know you need one. And you need it quick.
The mistake that most make is thinking this is it. This is the solution. Build a website, and wait for those clicks to start flying in.
If you are here and have had a website for a year or a couple of years (or even more), you probably already know. That’s just not how it works. A website built does not necessarily mean traffic. Or new clients.
You track your admits and almost all of them are accounted for: referral or outreach.
If you want to know why, the answer is: your rehab website is not enough.
Google doesn’t know you. They don’t know what you offer. They don’t know you have a high-quality treatment center with a 95 percent success rate. So, Google is not telling people about you.
Therein lies the rub.
Rehab Rank Matters
Your website is actually hiding.
On page 100 or even further down the “more results” list. Google just doesn’t think you are worth it.
And just like anyone else, when you google something, you will likely click on the first link, maybe second, and if you are desperate … the third.
This is why rank matters. 5.6 billion searches each day and no one wants to scroll past the top 3.
The goal for your website is to get to a place where when someone searches for addiction treatment center, your rehab shows up in the top 3 spots.
And getting there is no easy feat.
So, how do you get Google to put your website link at the top of the page?
This is the big question.
Marketing for Addiction Treatment: 101
So where are we so far?
- Having a website is a no brainer
- A website is not enough
- You want to get rank high on the google search page
The next step is a bit counterintuitive: you are wasting your time trying to rank for “rehab.”
There are three reasons for this.
- Rehab has competition.
The competition for the word “rehab” is incredibly steep. Lots of big addiction treatment centers are paying hundreds of thousands of dollars per month on SEO to make sure they are the ones ranking for “rehab.” You heard me right. Hundreds of thousands. Per. Month.
Now there are ways to still get there, but let’s not waste time or money on that, right now.
- Rehab is a broad word.
It means help with an injury. It means hospice. It means recovery from a stroke or homelessness—and on and on. The key to online addiction treatment marketing is focusing on something that you can actually rank for and has a pretty good chance of being connected to a person that actually needs addiction treatment services.
This is called user intent. It’s not overly complicated to understand. But it takes some pretty intuitive and informed work. “Get help for my addiction treatment” is a good example of a more attuned search phrase. The user intent is quite a bit clearer.
- Rehab is not enough.
There are hundreds of thousands of words that offer strong user intent for addiction treatment. And you want to rank for more than just “rehab.”
How many more keywords should you rank for? Three thousand more is a good starting goal.
But you can get more than that if you work at it. The reason for this is each keyword has its hundreds or thousands or millions of searches each day.
And the power of that compounds with each keyword you rank for. Ranking for lots of keywords with addiction treatment user intent—this is rehab marketing in a nutshell.
Marketing for Addiction Treatment Goal
The goal of your online marketing efforts is to identify the best keywords for your niche of addiction treatment and to rank for as many of them as you can.
Okay, last recap:
- Having a website is a no brainer
- A website is not enough
- You want to get rank high on the google search page
- You want to rank for more than rehab
How exactly to do this is one part art, one part know-how, and one part consistent work.
If you want to chat with us about how we can help with your marketing for addiction treatment, book a hangout.
We’d love to tell you what we would do with your online presence to start getting your page to the top of the search results.
Interested?
Get digital marketing off your plate and into the hands of experts. Let us tell you all about it.
